RecycleMich App
With the RecycleMich app, you can win prizes for proper recycling. In addition to designing nearly all promotional materials, we generated attention and excitement within the target audience, ensuring plenty of downloads on both iPhones and Android devices.
Collect & win.
Currently, around 70% of PET bottles and aluminum cans in Austria are recycled correctly. However, for the sake of the environment, it should be 100%. To improve the recycling rate, Reclay and Austrian beverage producers have launched the new “RecycleMich” app.
With the “RecycleMich” app, users can earn points for every properly disposed beverage container and automatically enter regular prize draws. The more points collected, the higher the chances of winning.
In addition to designing nearly all promotional materials, we generated significant attention and enthusiasm within the target audience. YouTube spots explaining the app’s functionality and prize opportunities encourage users to download and try it out themselves. Performance campaigns across various online and offline channels ensure the necessary reach, while dedicated app store campaigns for iPhones and Android devices drive regular downloads and help grow the community.